A Blog Around The Clock

Book publishers do not “get” the concept of the Long Tail

Advertisements

Chad points to an article about the way book publishers are still clinging to the old ways of doing business and are, thus, suspicious of the whol Long Tail idea.
My copy of the book arrived a few weeks ago and is waiting (in a long line) to be read in the future, but I have read John Anderson’s blog for quite a while now and I think I grok the idea of Long Tail. It applies to blogs, just as much as it applies to sales of movies, music or books.
As for books, the future is publishing-on-demand. No need for stokpiling books. If you use a publisher like Lulu.com, you can easily publish your own book, as well as get anything available in two work-days. You can even win a prize if you turn your blog into a self-published book.

Advertisements

Advertisements