The Old vs. New in campaign-management

Ed Cone has a new op-ed up: The way we politick now:

Use new media to influence old media, for example, and read the Web to find out what people are talking about outside the campaign bubble. Understand that the news cycle is dead and that stories don’t just fade away anymore; the Web operates in an eternal present, where information gets posted in close-to-real-time and remains a click away forever.