The other kind of science video….

Posted on July 14, 2008 by | 1 Comment

Speaking of educational science videos, how about advertising? Many science bloggers are commenting about this ad by Eppendorf (and I got the link by e-mail a few times as well):

We had manual pipetters, battery-operated pipetters and an automated pipetter in the lab. I have no idea who the manufacturer was – must have been one with the best price when we were shopping. So, what do you think – will this be effective?

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One response to “The other kind of science video….”

  1. LabRat's avatar LabRat | July 14, 2008 at 1:50 pm |

    Absolutely! This is one of the funniest videos I’ve seen in a while. What makes this one particularly effective is the fact that I didn’t even know Eppendorf made automation – now I know and I don’t think I’ll ever forget that “it’s called epMotion”!
    If I ever need an automated pipetter, I know who I will think of first.