Speaking of educational science videos, how about advertising? Many science bloggers are commenting about this ad by Eppendorf (and I got the link by e-mail a few times as well):
We had manual pipetters, battery-operated pipetters and an automated pipetter in the lab. I have no idea who the manufacturer was – must have been one with the best price when we were shopping. So, what do you think – will this be effective?
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Absolutely! This is one of the funniest videos I’ve seen in a while. What makes this one particularly effective is the fact that I didn’t even know Eppendorf made automation – now I know and I don’t think I’ll ever forget that “it’s called epMotion”!
If I ever need an automated pipetter, I know who I will think of first.