For instance, you can work as a campaign manager and use your knowledge and insight to help a complete unknown win a seat in the U.S. House of Representatives (and yes, I watched that Dean press conference in which he could not even remember her name).
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That sort of “advertising” is really the strongest. It is amazing that they could reach enough voters that way, but they had powerfull discontent to work with. The power of word of mouth is the impact of being sold on a candidate, company or idea by a friend, is awesome. I “advertise” my handyservice by word of mouth. It makes for better, more reliable customers. It would also make a firmer statement to a voter, if their friends support a candidate – especialy if they are unhappy with the status-quo.
Still, a wholey remarkable way to wage a campaign – and win.
You misread: “Her campaign was run by a medieval scholar”. See, her campaign was actually being run by Duns Scotus.