Charging online content providers such as Yahoo! and Google for preferential access to the customers of Internet service providers might not be in the best interest of the millions of Americans, despite claims to the contrary, a new University of Florida study finds.
“The conventional wisdom is that Internet service providers would have greater incentive to expand their service capabilities if they were allowed to charge,” said Kenneth Cheng, a professor in UF’s department of decision and information sciences. Cheng and his co-authors are scheduled to present the findings at the International Conference on Information, Technology and Management in New Delhi, India, next week. “That was completely the opposite of what we found.”
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