When technological or social changes start altering the business landscape in a particular industry, people involved in that business tend to respond in three general ways.
The visionaries immediately see where their world is going, jump to the front edge of it and make sure that the change is as swift and painless as possible, resulting in as good new business environment as possible. They immediately sell their horses and invest in the development of the internal combustion engine, gear-boxes, brakes and start building car factories.
The followers are much more timid, but they are astute enough to know that they can choose to either adapt of die. So they watch for a while and, once they are ready, they sell their livery horses, turn their stables into garages and start driving schools, taxi-cab services, limo rentals, rent-a-car chains, road-paving companies, etc.
The fools feel threatened and, in a knee-jerk response, start buying more livery horses, expanding their stables and, to show off their foolishness, they get on their high horses and start yelling how cars are the tools of the Devil and, like, totally un-American.
The Web is changing the business world of the science publishing industry. You can guess where this post is going now, can’t you….
There are now 2811 journals in the Directory of Open Access Journals, the seven PLoS journals just being the most well-known of them, with many smaller journals being published by BioMedCentral and Hindawi. Those are the visionaries, the organizations that are making sure that the new business world of Open Access, now quite inevitable, is reached in a way that is the best for everyone: researchers, readers/taxpayers, universities, publishers, libraries, students, medical practitioners, the governments of the world, etc. The old business model is quickly giving way to the new model and the early adopters are experimenting with it and showing that it can be done without too much pain and with universal benefit.
There are others, watching and getting ready to jump as soon as they feel comfortable doing so. I can bet money that Nature will go Open Access as soon as the forward-looking editors manage to persuade their backward-looking corporate overlords that the data and statistics show that this is the sound business way to go. Science is making some small noises as well, but they have to deal with the Victorian mindset of their AAAS bosses. They’ll get there, but it may take them a few years. And once Nature and Science go Open Access, everyone else will have to follow suit.
Except the screamers. Those who are buying livery horses right now. One such livery horse is Eric Dezenhall, the PR guy from the Frank Luntz school of obfuscation, recently hired by outfits like Reed Elsevier and American Chemical Society to get on a high horse and scream how Open Access is the tool of the Devil and, like, so un-American. Oh, btw, he suggested to the Association of American Publishers to join forces with American Enterprise Institute and National Consumers League, those paragons of honesty, freedom, democracy and openness, to launch a campaign of lies and defamations against the Open Access movement. Just sayin’….
These folks have now come up with another Luntz-grade moniker: PRISM, which stands for, believe it or not, “Partnership for Research Integrity in Science & Medicine”!
Their main points, from the front page of the website (and if you dig around the site, there is some even more incredible stuff there):
What’s at risk
Policies are being proposed that threaten to introduce undue government intervention in science and scholarly publishing, putting at risk the integrity of scientific research by:
* undermining the peer review process by compromising the viability of non-profit and commercial journals that manage and fund it;
* opening the door to scientific censorship in the form of selective additions to or omissions from the scientific record;
* subjecting the scientific record to the uncertainty that comes with changing federal budget priorities and bureaucratic meddling with definitive versions; and
* introducing duplication and inefficiencies that will divert resources that would otherwise be dedicated to research.
Oh, up is down. Black is White. War is peace, Freedom is slavery, Ignorance is strength. Stalin is the coryphaeus of science. Socialized medicine is inefficient. Bush would be pleasant to have beer with. We are winning in Iraq (but first we have to find the WMDs which are like so there). Clean Air Act actually cleans air. Evolution is ‘just a theory’. Global warming is a hoax. When you stop laughing (the kind of laugh one usually tries to suppress at a funeral), read some of the first responses on blogs:
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