Jane – the Journal/Author Name Estimator

Jane is the cool new tool that everyone is talking about – see the commentary on The Tree of Life, on Nature Network and on Of Two Minds.
In short, the Journal/Author Name Estimator is a website where you can type in some text and see which scientific Journal has the content closest to the text you input, as well as people who published on similar topics. If you click on “Show extra options” you can narrow your search by a few criteria, e.g., you can search only Open Access journals.
The idea is to discover journals to which you can submit your work. Most people know the journals available for their stuff, but this is the way to discover new journals, see which are Green or Gold OA, or find a place for a manuscript that has already been rejected by all of your usual venues 😉
Another use is for editors of broad-topic journals, to find relevant referees for the incoming manuscripts.
So, I did first the obvious test of the site – I copied and pasted the abstract of one of my papers. It gave the correct journal at 100% confidence, and all four co-authors at equal split of 25%. So, it works in that way. The other people mentioned down the list are also relevant researchers who would be appropriate for reviewing such a mansucript.
Then I copied and pasted a small chunk from my unpublished dissertation and got a list of potential reviewers that was pretty much perfect – people I’d suggest if asked.
Then, I typed in a bunch of terms that I know occur frequently in PLoS ONE in different papers, all mixed up – and PLoS ONE came up high on the list (and first among OA journals). So far so good.
Apparently, if you paste non-scientific text, you always get Harvard Business Review – they’ll take anything silly. Figures.
So, what would you use it for? Is it useful?