If you go to the Science page of New York Times, starting today, you will see on the right side, just below the “Most popular” box a brand new widget – “Selected Posts From Sb Scienceblogs” that looks like this:
Soon, we’ll reciprocate the link by linking to NYTimes science content as well. A nice way for old media and new media to integrate with each other, send readers to each other and educate the general audience about the difference in format, form, style, voice and quality between the old and new media. Everybody wins.
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“Everybody wins.”
Not exactly true.
The people who “win” are those who decide to support the for-profit SEED magazine. By lending their name to SEED magazine advertisements they get publicity on The New York Times website.
In return, your blog now carries advertisements for the for-profit company called The New York Times.
The winners are those who support the commercialization of science information and a desire to use bloggers to make a profit for their company. The losers are those who don’t support those goals.