College Presidents should blog

Brian says that College Leaders should blog, commenting on this NYT article.
Sure, there are pros and cons, a steep learning curve and the potentially huge benefits along with the risk. But in the 21st century, it just has to be done. A leader who does not embrace online technology to foster a two-way communication is irrelevant and will go the way of the dinosaurs. A leader who does will evolve wings and learn to fly, adapted to the new environment.
Brian offers to help any University President set up a blog and get started, gratis. Take him up on his offer if you are a Top Dog at your school.