Category Archives: Blogging

Welcome the Popular Science blog network

 

This morning, the science blogging ecosystem just got bigger and better. More the merrier!

Our friends at Popular Science just launched a brand new blog network.

They are starting with 13 wonderful bloggers, some veterans, some new, and there will be something for everyone:

Zero Moment: Erik Sofge on our robot future
Techtiles: Emma Barker on the science behind the clothes and gadgets we wear
Biohackers: Daniel Grushkin and others on bathtub genomicists and tissue tweakers
Ignition!: Peter Madsen on the world of amateur space exploration
Our Modern Plagues: Brooke Borel on the latest contagions and infestations, and the science of fighting them
LadyBits: Arikia Millikan and others on gender and feminism in science and technology
Boxplot: Maki Naro on science through the medium of graphic narrative
Rotorhead: Chelsea Sexton on the green rebirth of the automobile and other forms of transportation
Vintage Space: Amy Shira Teitel on the history of space exploration
Under the Microscope: Jason Tetro on microbiology and the germs that define us
Unpopular Science: Rebecca Watson on the area just beyond the fringe of science
KinderLab: Kate Gammon on the science of childhood development
Eek Squad: Rebecca Boyle on creepy animals

As you may be aware, Popular Science received some pushback a couple of weeks ago for their decision to shut down comment threads on (most of) their news articles. Bloggers, on the other hand, will open up their comments and will actively moderate their commenting threads to ensure high level of discourse on their blogs. Thus, go ahead and visit them all, subscribe to their feeds, and start posting smart comments!

How to break into science writing using your blog and social media (#sci4hels)

Yesterday I skyped into Czerne Reid’s science journalism class at University of Florida to talk about breaking into science writing as a profession, and especially the use of blogs and social media as tools for accomplishing that goal.

Just a few days before that, as a part of our regular Question Time in preparation for our panel at WCSJ2013 in Helsinki, we tackled the same question:

What does a new science journalist do to get noticed? How do you get people to read your work, give you assignments, follow you on Twitter, and generally just know who you are?

Rose Eveleth collected and organized the responses we received on Twitter (using hashtag #sci4hels), but here I’d like to provide, all in one place, a bunch of links to resources, other people’s thoughts about it, and a few brief thoughts of my own.

Ways of becoming a science writer

There are two basic trajectories: one more traditional, which I like to call “vertical”, and the other one I call “horizontal” which, though it happened with individual writers for a long time, seems to be a much more frequent, if not dominant trajectory these days.

The vertical trajectory is the one taken by people who, perhaps from a very early age, knew they wanted to become writers or journalists, perhaps specifically science journalists. They major in journalism in college (perhaps double-major in a science as well), work on their school paper, start internships early in their local papers (or radio or TV stations), then go to a Master’s program in science journalism. By the time they graduate from that, they already have lots of experience, several internships, many clips, perhaps some local awards, and are ready to start making a living as staff writers or freelancers.

The horizontal trajectory describes people who start out in science, with every intention of making a career in research. But, as tenure track is now an alternative career in science, most science students need to find other options. Some of them – those who always liked to write, wrote diaries as kids, etc. – will explore the option of becoming science writers. The most direct horizontal trajectory involves starting a science blog while still doing research, becoming known for good writing there, then start pitching stories for online (and later print) magazines, and gradually leaving the lab bench and starting to make a living by writing alone. Brian Switek, John Timmer and Ed Yong are probably the best known examples of people who took this path. Heck, I am one of those examples, too. Many more are somewhere along that trajectory right now.

Of course, those are extremes, too neatly cut apart. Many people will do something in the middle, combining the two approaches in some way. For example, they may pursue a career in research while also taking summer internships at science magazines, or editing the science section of the college newspaper. Some may major in science, then go to j-school for Masters. Also, not all of the new entries into science writing are young. Sure, some make the switch after college or Masters in science, but others make the switch later, after getting a PhD, or finishing a postdoc, or after years of teaching as adjunct faculty with no hope of ever getting a tenure track position, or even after many years as full faculty, once grant money dries out and there are no more resources to keep running the lab.

Either way, there comes a time when one becomes a professional science writer/journalist and has to make a living that way. What does one need to do to succeed?

Understanding the new media ecosystem

It is important to be aware that 20th century media ecosystem is a very unusual aberration in the way people communicated throughout history. Means of production were expensive. Very few people could afford to own printing presses, radio and TV studios, etc. Running all that complicated equipment required technical expertise and professional training. Thus media became locked up in silos, hierarchical, broadcast-only with little-to-none (and then again centrally controlled) means for feedback. There was a wealthy, vocal minority that determined what was news, and how to frame it, and the vast majority was consuming the news in silence.

Today, all one needs is some source of electricity (e.g., a small battery in your smartphone) and some means of accessing the Internet. The act of publishing is reduced to clicking on the “Publish” button. Yes, this still leaves some people out of the media, especially in the developing countries, but compared to just twenty years ago, vastly larger numbers of people now have access to the means of production of news. The obstacles to access – money, technical skills for running the machinery – are now much, much lower, almost free.

This turns everything on its head! Silos are breaking down, economics of media are severely disrupted, former gatekeepers are squealing in distress, old hierarchies are broken down (and replaced by new hierarchies), and now everyone has to learn new “media hygiene” practices: who to trust, how to filter the information, how to organize it for one’s self. The new ecosystem now contains both the traditional outlets and the individuals, “people formerly known as the audience“, as equal players.

There is only so much time and energy anyone can invest into consumption of the media. In the flood of information coming out every second, how does one get science to the audience? Specialized science media outlets cannot see each other as competition any more – they are now collaborators, helping each other toward the same goal: trying to, at least occasionally, displace trivia, Hollywood gossip, and dangerous pseudoscience with good science news. Individual science writers, as equal participants in the media ecosystem, should do the same: replace the notion of competition with the idea of cooperation.

How does a new science writer succeed in this new ecosystem? In the 20th century, one would try to ingratiate oneself with the gatekeepers, the editors. As they are still part of the ecosystem and probably will be for some time in the future, this strategy is still valuable, but it is only one of many. More important, if anything, is to build support networks with your colleagues, peers and buddies. The concepts of ‘Friends in Low Places’ and ‘Horizontal Loyalty’ are not just theoretical – put them to practice.

You may think of two potential career routes: getting hired as a staff writer somewhere (getting harder with each passing year), or to freelance. But there is a third way now: start and build your own media empire.

Huffington Post, DailyKos, Talking Points Memo, BoingBoing started out as unknown person’s personal blogs – after turning into group blogs, then adding functionalities that let readers contribute, today they are media organizations that make money, hire and pay editors, and more. Perhaps your own blog can turn into something like this. But teaming up with your own Friends In Low Places may make such a start-up more successful.

First you have to write

People who want to become professional writers are, I assume, people who always liked to write. Childhood diaries. LiveJournals filled with teenage angst. Long Facebook updates. It’s time to take this seriously and do your writing in a more serious, organized, professional manner. Start a blog. This is your writing laboratory. Start blogging about science. Nobody will know about your blog until you start promoting it, so don’t worry that your early posts are clumsy (you can even delete the first few embarrassing posts later, once you are happy with your blog and start promoting it).

Practice the usual journalistic forms – the feature, the interview, the brief news story with inverted pyramid. You will need to demonstrate that you are capable of writing in such forms and styles. But don’t limit yourself to traditional forms. Experiment with new forms. Explain animal behavior by letting animals have a dialogue. Explain science in the form of a fairy tale, Science Fiction or a poem. Try your hand at photography. Draw or paint or graph your own art, illustrations, infographics, cartoons and comic strips. Put some effort into making a video or animation every now and then. Record a podcast sometimes. Give data journalism a try. Try your hand at learning to code (but see). See what works for you.

Try to figure out your beat (or obsession) – what is it that excites you the most? Write about that. Try to find your own niche. Become a “go to” person on a particular topic, become an expert (or at least a temporary expert) on that topic.

Ignore the “professional” advice about having to blog daily. It was a necessity a decade ago, not any more. In the days of RSS feeds and social media, it does not matter for your readers any more – they will find your posts no matter how infrequently you post. It only matters for you and your own writing habit that you blog with some regularity.

Also ignore the “professional” advice about writing relatively short blog posts. Leave that for brief news articles. Blog posts are longform, at least most of the time. And longform works online much better than short articles – the traffic keeps on giving for years, as people rediscover long posts, see them as resources, and share with their friends.

Also important to remember: You’re A Human, So Write Like One. How do I write? First I read and study the topic. Then, I compose text in my head (usually during dog walks, often over a number of days, sometimes even months), imagining I am explaining something to a good non-scientist friend. Then I sit down and quickly transcribe that. Quick proofread. Click “Publish”.

Like every other skill, writing needs practice. Write every day, something, anything. That’s what makes the blog useful – you have a platform for your words every day. You’ll get better. When you write something for publication, watch carefully what the editor changed in your manuscript and learn from it. Read a lot of good writing, paying attention to how other writers accomplish their goals.

The hard-line “never write for free” slogan is a hold-over from some old, outdated times. Early on in your career, you will write for free quite a lot, especially on your blog. Your blog becomes your portfolio, your PR material. As you become a professional, you will learn how to reject offers to write for free, and will mostly write for pay. But even then, there will be times when you will want to write for free – on your own blog (or your Mom’s neighborhood newsletter). You will want to experiment with a new form, or a new topic. Or you will want to write something that would be hard to sell. Or you wrote something on commission, got rejected, got paid your kill-fee, and now want to see your work out there, meeting the readers.

Or, if you are a natural born writer, every now and then there will be a story inside of you, fighting to burst out of your chest and get expressed in words or visuals, and you won’t care if it’s paid or not, you want it out, and your blog will be there waiting for just such pieces.

Getting started with your blog

It’s easy. Go to WordPress.com (or some other platform, but WordPress has recently become a standard and is probably your best bet) and start one. Pick a name (and a URL) that is catchy, memorable yet informative about the main topic of the blog. Make at least some minimal effort to make it look pretty. Fill out the ‘About Me’ page, put buttons for your various social media accounts on the sidebar, and provide a method for readers to contact you. Start posting.

Get in a rhythm – decide you will post something on your blog every day or every week and stick to it. Sometimes, it will just be a few links or a YouTube video. Other times, you will write something more substantial. Start with book reviews – those are relatively easy. Do Q&As with scientists. Cover new papers in “ResearchBlogging” fashion. One day a seriously good post will come out of all your daily thinking in the shower and during dog walks.

Learn about science blogging, its theory and history. Learn about best blogging practices. Learn about the ethics of online writing and blogging, including the ethic of the link and the ethic of the quote.

If you make a statement, link to the source or to additional information. If you quote somebody, provide the link to the original context (including audio file or transcript if you yourself did the interview). A quote with a link increases your trust with the readers. A quote without a link decreases your trust with the readers – it’s a red flag that you are trying to manipulate them. And always try to link to the scientific papers you write about, even if they are behind paywalls.

Decide if you want to have commenting on your blog or not, and what kind of (technological and human) comment moderation you need. Come up with your moderation policy. Be prepared to be present in your own commenting threads in order to keep them constructive.

Another option is to join a group blog. Double X Science, Last Word On Nothing, Deep Sea News, Southern Fried Science, Science-Based Medicine, Real Climate, Biofortified and Panda’s Thumb are a few examples of excellent group blogs with high visibility, which authors can use as springboards for their writing careers. This reduces the pressure on any individual blogger to post with high frequency, as collectively they will produce plenty of new material on the homepage every day.

It is also OK to just write guest posts on other people’s blogs. A number of science blogging networks have designated guest blogs for just such occasions. We here have two such blogs – Guest Blog and MIND Guest Blog – but other bloggers on the network may also sometimes accept a guest post.

Even if you run your own blog, it is not a bad idea to occasionally write a really good one for a Guest Blog on a media-owned network. A post on our Guest Blog counts as a clip in your portfolio, is highly visible, will show up high on Google searches for your name, and thus will serve you well as your promotional material when you start pitching or applying for jobs.

You can find a number of good links about getting started, and about running your blog, on this wiki page.

Get some professional training

If you are further along in your career (e.g., research career) you may feel too old to waste another year or two of your life by going back to school. But if you are younger, e.g., just out of college, you may want to consider getting a Master’s at one of the specialized Science, Health and Environmental Reporting/Writing programs. There are several excellent programs to choose from, e.g., NYU, UCSC, MIT, UGA, UNC, USC, City University (London), UW-Madison and several others.

If that is too long (or expensive) for you, spend a summer at a science writing workshop, e.g., Banff or Santa Fe.

Or, if you are still in school, take some writing or journalism classes despite not needing them officially for your major.

Try to get an internship, perhaps in one of the popular science magazines. Nothing prepares you better than learning on the job.

Attend meetings with professional writing and journalism workshops, talks, panels and discussions, e.g,. ScienceWriters (NASW/CASW), ScienceOnline (either the annual flagship meeting in Raleigh, or one of the growing number of satellite events), AAAS annual meeting, SpotOn, or WCSJ. Use the opportunity to get to know (and get known by) editors and others whose careers are well in advance of yours, but also to meet your own peers and start forming your own posse of ‘Friends In Low Places’. Many of those events also have “Pitch sessions” where you can pitch your story ideas directly to editors.

Start reading, regularly and closely, sites that discuss journalism (especially science, environmental and health journalism), provide writing tips, provide media criticism, or provide information about unreliable scientific papers. These should probably include KSJ Tracker, CJR Observatory, NASW, Nieman Journalism Lab, The Open Notebook, The Science Writers’ Handbook, Embargo Watch, Retraction Watch, HealthNewsReview, SpotOn Blog, Communication Breakdown, and right here – The SA Incubator (I’d have listed the NYT Green Blog here, but sadly, it is now dead).

Read good science blogging by setting up ScienceSeeker as your homepage. Find out which blogs you like, subscribe to them, post comments, perhaps start out your own blogging by emulating their style until you develop your own.

Shameless Self-Promotion

If a blog post is published in a forest,….?

OK, you’ve been blogging for a while and now you are happy with your posts. You are ready for readers and their feedback. How do you get the readers to your blog? Good readers, with relevant interests and backgrounds, those who can provide valuable feedback?

First things first. Make your blog an official science blog by applying to have it aggregated at ScienceSeeker. ScienceSeeker is a portal for science writing and blogging, a result of fusion and then further development of Scienceblogging.org and Researchblogging.org (COI: I am one of the founders of ScienceSeeker, which is a ScienceOnline project). It keeps getting developed and adding new features.

Neither Google Blogsearch nor Technorati are good at filtering science blogs. They pull in spam blogs, blogs with a science tag that have no science content whatsoever, as well as blogs that push pseudoscience, anti-science, medical quakery and other silly or dangerous nonsense. As only approved science blogs can be found at ScienceSeeker, it has unofficially become a ‘stamp of approval’, a way to filter out the noise and focus on the quality content that one can filter in various ways, from topical filters, to only posts covering papers, to ‘Editors’ Picks’. A number of journal publishers and media organizations are now using ScienceSeeker to get metrics on how much their articles were blogged about. In its effort to preserve science blogs for posterity, Library Of Congress is using Science Seeker as the filtering mechanism guiding their decisions what to preserve. So get your blog on there. It will bring you reputation, traffic, and just the right kinds of readers to provide you with feedback.

Nominate your posts for various awards and collections, e.g., Open Laboratory, 3QD science prize, ScienceSeeker Awards, Science Studio (podcasts and videos) and others. This will give them visibility as people check out all the nominations.

Register and become a respected user on sites like Reddit, Digg, Slashdot, Stumbleupon and/or Fark. Be sure you know their policies well (e.g., Reddit will let only a small proportion of your links be to your own work). Don’t waste too much time on those sites, but you can use them to find interesting links to share, to share other people’s work, and to occasionally share links to your own posts and articles. If one of your posts catches fire on one of those sites, make sure your server can take it, and be present – you will be busy for a few hours moderating comments, deleting especially obnoxious, snarky, nasty or idiotic ones. But some comments will be good, and a small proportion out of those tens of thousands of visitors will bookmark you, keep coming back and will become your regular readers.

Have a nice-looking homepage (you can make it with WordPress, or use a specialized platform like About.Me, or pay a designer friend to make you one). Your homepage should have a short, easy to remember URL so you can shout it out on the street and people will be able to spell it, remember it, and find it later when they go online that night. This is your single most important URL that you will place everywhere – on your business cards, and on profile pages on all the social media and other sites that let you have a profile. Everywhere you are online should link back to your homepage. And your homepage should link to everywhere else you are online.

Your blog can serve as your homepage, or be a prominent and central part of your homepage. If not, make sure your homepage prominently links to your external blog. Make sure your homepage has a well written and accurate About/Bio page, contact information, link to your CV, and your Portfolio with links to all of your published work (perhaps your photography or videos or art on separate tabs). And of course, provide links to all the social media where you have accounts.

If you are lucky, you will be invited to join a blogging network, which makes your blog even more visible. If you are VERY lucky, you will be invited to move your blog to a media site as a blogger/columnist, like Ezra Klein at Washington Post, Nate Silver at NYTimes, or the Phenomena quartet at National Geographic.

If you are just embarking on the professional career in science writing, we can help right here at The SA Incubator. Khalil and I post our weekly “Picks” – if you have written something you are proud of, don’t be shy to send the link to us. If we like it, we’ll link to it. Then we may ask you to do one of the “Introducing” Q&As, a great opportunity to present your past career, skills, links and goals that will turn out very high on Google searches once potential employers start googling you.

The necessity of social media

There are many social networks out there, some general some specialized, as well as platforms which include some social media elements. Twitter, Facebook, Google Plus, LinkedIn, WordPress, Tumblr, Flickr, Picassa, YouTube, Vimeo, DeviantArt, Instagram, Pinterest, FriendFeed, Branch, Quora, Goodreads, MySpace, LiveJournal, Orkut, Diaspora, SoundCloud, Slideshare, Storify, Academia.edu, ResearchGate, Mendeley, FigShare, CiteULike, and many more. Which ones to use? I suggest you use one or two that fit you best, but also take a few minutes to set up profiles on many other networks. That way, people who find you on those sites can click on the link and find themselves on your homepage, where they can see where you are really active.

This wiki has a lot of great resources for starting out and using a number of those sites professionally, as a scientist or a science writer. Pay special attention to the pages about Twitter, Facebook and Google Plus, as those are the three biggies you should probably pay most attention to.

Let’s focus on Twitter now. It is essential for a journalist. Not having – and using – a Twitter account today is like not having an email address ten years ago (and yes, some cutting-edge people are completely abandoning email and doing all of their communications over social media).

Big companies have suffered losses because their old-timey PR teams were unaware of the backlash on social media, and then incapable of responding correctly on social media. Businesses can lose money if they are missing key information that appears only on social media. Academia is especially horribly insulated and way behind the times. But nowhere is use of social media as important as in journalism. Don’t be this guy who was completely oblivious that his newspaper was in the center of national maelstrom of harsh criticism, because “I only deal with what’s on paper”.

When an airplane skidded off the runway in Denver, I knew it, along with 100,000s of other people, 12 minutes before everyone else. A passenger tweeted about it, and it spread like wildfire, including his updates, blurry photos, etc. CNN had a brief piece 12 minutes later. The accidental “citizen journalist” scooped them. Sometimes, for some news, these 12 minutes may be crucial for you.

Twitter and Facebook were key methods of communication not just between participants, but also to the outside world, during the Mumbai attacks and the Arab Spring.

People got jobs and gigs on Twitter that started their careers.

Journalists on deadline quickly find expert sources for their stories.

Journalists who observed the massive, instant, intense and scathing reactions of experts to #arseniclife or #Encode did not make the mistake of filing their positive stories and then having to backpedal later.

If all you see on Twitter is garbage, you are following the wrong people. You have to carefully choose who to follow, and then learn how to filter. Unfollowing is easy, and polite. You are not dissing your Mom, as if you would if you unfriended her on Facebook.

Don’s use Twitter.com. Use an app. There is a lot of outcry right now (by myself as well) about the imminent demise of some Tweetdeck apps (version 0.38.2 is by far the best, if you can have it and keep it indefinitely – other apps are OK on smartphones, e.g., HootSuite or Twitterific). It is important to me not to have Twitter/Tweetdeck as yet another tab in my browser, a place where I have to go and spend time. Twitter is not a site to go to and spend time on. Twitter should be a part of the workflow, silently running in the back, behind my open browser.

Tweets show up in the corner and 99% of the time I do not even notice them. I am busy with something else, and I mentally block them out. But I have a “search image” (a term from ethology – a bird does not systematically scan every inch of tree bark, instead it has a search image for the shape and color of its prey insect and automatically homes in on it). If a tweet shows up with my name in it, or a specific word in it, or by a specific person, I will notice and take a glance. If there is nothing important, I only lost 1/10th of a second and can go back to what I was doing. If it seems important, I will Favorite the tweet (if unsure of the quality of content) or Retweet it (if it comes from a trusted source), so I can have it saved to read later. If it seems important and urgent, I will click through and investigate. Perhaps this is information that is more important to me than whatever else I happen to be doing at the time. And even then, I will probably spend only a few minutes on it before returning to whatever I was doing before.

In Tweetdeck (or any similar app), one should have a number of columns – move them around: the default position may not the the best one for you (I move “All Friends” far away to the right so I don’t have to see it almost ever). Mentions and Direct Messages are your more important columns, but also make several that follow Lists (your own, or other people’s), or display tweets that contain particular words or hashtags (your “Saved Searches”). I will add a column for an event hashtag while the event is on, then delete the column afterward. Play around until you refine your filtering this way.

Here are some good lists to get you started – follow them, and also follow some of the listed people directly – you decide who is useful to you:

ScienceSeeker Members
Best mindcasters I know
Young Smart Newsies
Top Journalism Linkers
Young science writers
ScienceOnline 2013 attendees
Blogs and bloggers on the Scientific American blog network
SciAm Contributors

If there is something I’d like to tweet out, that is easy, too. No need to go to Twitter. Get some kind of Bit.ly or AddThis bookmarklet for your browser and you can tweet any link in two clicks (perhaps with a little editing, to add/remove stuff from the tweet so it’s just the way you want it).

What kind of stuff you can – and perhaps should – do on Twitter? There are several different things. First, you can just use it to find information, to pick up good links, or to eavesdrop on conversations. Treat it as a river of news – sometimes you dip in, sometimes you go away. You won’t miss much while you are away. If information is really important, it will have staying power – many people will still be linking to it, retweeting it, and discussing it next time you log in. If you missed it – it’s not important.

You can, of course, post your personal musings, but if you are going to use Twitter like a professional, keep that to the minimum. I bet less than 1% of my tweets are in this vein.

You can retweet others. Your followers do not see everything tweeted by everyone you follow. Twitter is very asymmetrical – you don’t follow those who follow you, not automatically. You follow those who are useful to you, and you are followed by people who find you useful. Thus, if someone tweets, and you retweet, this will be fresh to many of your followers. If they RT in turn, they will spread it to their followers and so on, in concentric circles, spreading the message out further and further. A tweet can go a long way.

You can engage in conversations. It’s OK to butt into other people’s conversations, but be polite and be useful and constructive. If you know the answer to someone’s question, provide it. If you are at a University and have library access, you can help your freelance colleagues in search of papers – they will use the hashtag #Icanhazpdf (but first carefully read the comment section of this post to understand the legal, moral and etiquette aspects of it).

You can be a useful filter for others. Post links to good articles and blog posts. Everyone tweets links to NYTimes, BBC and The Guardian – you don’t have to. Instead, set up Google (and Google News and Google Blogsearch) alerts for the keywords in the domain of your expertise and interest. It can be “watersheds” or “science+superheros” (one of mine is “circadian”, naturally). Some of those links in the alerts will be very interesting, yet from obscure publications. People will soon realize you are the “go to” person for that topic. Follow a few good by less-well-known blogs. Tweet out links to their posts.

Broadcast links to your own posts. But do it politely and judiciously. Tweet once in the morning. Then again that day “for the afternoon crowd”, then once next day “for those who missed it yesterday”. That should be sufficient. DM (direct message) the link to a few people with more followers than you have but who are aware of you and know who you are. Ask them to take a look, provide feedback, and they are likely to retweet it if they like it.

Here are some quick rules you should memorize on how to be a useful and respectable contributor to social media.

And finally, if you are really well organized and dedicated, you can truly use Twitter as a part of your journalistic flow – from individual tweets, to aggregations of tweets – both your own and replies you got (e.g., on Facebook or Storify), to longer blog posts, to magazine articles, to books.

Moving on to Facebook, the strangest animal of them all, undergoing a metamorphosis every year or so, often abruptly changing people’s privacy settings, expectations and experiences. That makes many people uneasy about it.

You have to be sensitive that there are two main styles of Facebook use. One is personal, the other is professional. It is perfectly OK to keep settings to ‘Private’ and to friend only family and best friends, share vacation pictures and not much else. It is perfectly OK if you prefer to use it that way. But perhaps you should set up another Facebook Page for your professional outreach. This is where you post interesting science links, urge other scientists, writers, journalists and bloggers to follow your page. Keep the two worlds separate.

Many people, including myself, do not separate the two worlds. Yes, I occasionally post personal stuff, but I mainly post links to science stories on my personal profile, which is set completely on ‘Public’. I have many FB friends, and of them many are not inherently interested in science. By being my FB friends, they get served their daily dose of science anyway. Many are thankful for this. This is the so-called “push” method of science communication, where you push science onto unsuspecting audiences. The reverse is “pull” method, in which people who are already interested in your stuff will know how to seek you and find you if they know your stuff is good (people interested in science know where to look for Scientific American).

There is a lot of scientifically incorrect information floating around Facebook. One of your roles can be as a “downer” – the person who brings in a link to the scientific information that corrects the pseudoscience. And yes, your aunt may get really angry at you because of it, but at least some of aunt’s FB friends will learn something from your link, perhaps share it elsewhere.

And now the elephant in the room – Google Plus. It is not easy to figure out what it is and how to use it and how to find good stuff on it. But if you are using any Google product (e.g., Gmail) you are already on G+ even if you are not using it. Thus, it has tons of people on there already. And unlike some past Google experiments (like Google Buzz and Google Wave), this one does not appear to be going anywhere – it is here to stay, and it’s a monster. I have more G+ subscribers than Twitter followers or FB friends. Most of them have zero background in science. The least you can do is throw some science links at them, even if you do not have time to engage further. Lots of traffic comes from there, so it’s worth a second or two to plop in a link.

What is important to know is that scientists, science bloggers and writers were some of the early invitees to the Beta version of G+ before public launch. They have explored the platform from the very early days. There are many of them there, and many are active. They are experimenting with new functionalities, especially cool uses for Google Hangouts. Find “Scientists” circles and start following people. Even if you don’t engage with it fully now, keep an eye on it, keep your presence on it, I would not bet against Google that this will wither and die.

Next step

You are writing every day. You are blogging regularly. After six months of regular Twitter use, you now have some followers and interaction. Perhaps you joined a popular group blog or even a blogging network. You have a few guest blog posts elsewhere, perhaps a few clips from school or local papers, or when you did an internship. It’s time to start pitching.

Different editors have different preferences for pitches. But many will explore your blog, your prior clips, your social media activity (potential employers for staff jobs will do that very thoroughly).

If you pitch me for the Guest Blog, for example, and I have never heard of you before, you need to write me a longish, polished pitch. Show me that you can write, that you can write a pitch just as perfectly as you will write the article itself later on.

But if I know you from your blog, from Twitter, perhaps some previous work, you don’t need to do that. You can DM me on Twitter with a very brief pitch and I am likely to say Yes.

Now go and write.

Huffington Post Science – interview with Cara Santa Maria


 

A couple of weeks ago, Huffington Post launched its Science section. I invited Cara Santa Maria, the science correspondent at Huffington Post to tell us more about this new endeavor.

Bora Zivkovic: Hello, welcome to the Scientific American blog network. The launch of the brand new Science section at the Huffington Post created quite a lot of buzz two weeks ago, so I’d like to take this opportunity to ask you, as their science correspondent, to tell us more about the project, its history, and its future. But it is probably best to first introduce you – can you tell us something about yourself, your beginnings, how you got into science, what kind of research you did, how you got into journalism, and how you ended up at Huffington Post?

Cara Santa Maria: Thanks so much for having me. Here’s a little about my background: I became interested in neuroscience while studying psychology and philosophy as an undergraduate in Texas. I had an opportunity to complete a practicum with a clinical neuropsychologist, and the more I learned about brain damage and dysfunction, the more I wanted to know about the electrophysiological, neurochemical, and network-level underpinnings of brain-behavior relationships. So, I went on to earn a graduate degree in biology with a neuroscience concentration. While in school, I worked at the Center for Network Neuroscience, where I was the chief cell culture technician and managed the culture facility. I also did some research in the area of cell-cell communication and network organization. Then, in New York, I worked in an adult neurogenesis lab, where we used a songbird (zebra finch) model. While I was furthering my education on the East Coast, life took me on an unexpected path (as it is prone to do), and I ended up in Los Angeles. Here, I was offered the opportunity to develop a pilot for HBO and to appear on different television programs, promoting science education for a mainstream audience. Along the way, I met Arianna Huffington, and when she decided that it was time to start developing a science section for The Huffington Post, she called me up and asked for my help.

BZ.: The idea about a science section at Huffington Post has been circulating for a few years now. What took HuffPost so long to start a Science section? Also: why now? What changed at HuffPost recently to make this section now possible after so many years of people proposing it?

CSM.: I didn’t start working at HuffPost until after the merger with AOL, but I know the editors have always taken science seriously. I think that the growth in editorial resources has allowed AOL/HuffPost to launch multiple new sites and sections, and it was important—especially to Arianna—that science be one of them.

BZ.: How do you go about recruiting bloggers for the section? How many did you have at the moment of launch, and how many do you expect to have as a maximum?

CSM.: HuffPost welcomes diverse voices to use its platform. We’ve reached out to many different scientists, educators, and science writers. During our launch week, we showcased blogs by Buzz Aldrin (Apollo 11 moonwalker), Michael Shermer (editor of Skeptic Magazine), Lisa Randall (Harvard Physics professor), Seth Mnookin (M.I.T. science writing program educator), Saul Perlmutter (Nobel laureate), Jean-Lou Chameau (president of Cal-Tech), and even Richard Branson (founder of the Virgin Group). Site-wide, HuffPost has somewhere in the neighborhood of 10,000 active bloggers. At the time of the launch, we had engaged nearly 200 bloggers specifically for the science section, and that list grows every day.

BZ.: As HuffPost does not pay its bloggers, I am assuming that most of your bloggers are not going to be professional writers and freelancers, but rather researchers and others with day jobs who also like to write on the side (is that correct?). Many people like to write and gladly do it for free (just watch a billion or so people writing on blogs and social networks every day!), so why not expand one’s audience a thousand times by abandoning a small, independent, personal blog and joining Huffington Post instead? Yet this business model is making a lot of people uneasy – HuffPost is a business that makes money, so there is a sense of fairness that people who produce the product should be paid for it. Also, there is a fear of a slippery slope – if a big site like this can get away with not paying the authors, that makes it easier for other media organizations to follow the model, leaving the professional writers without a source of income. Do you have a good response to those concerns?

CSM.: Between our New York, DC, and Los Angeles offices, HuffPost has a paid newsroom staff of 320 journalists, with over 60 of them doing original reporting daily. We make a distinction between our newsroom staffers and our bloggers. People choose to blog for us because they are passionate about their ideas, and they want their words to reach the largest possible audience. Our site gets over a billion hits a month. Also, they know that they have the opportunity to cross-post the work from their independent blogs to our site, where readers have an unparalleled community experience. We also encourage our bloggers to engage with readers. Any time I write a piece or produce a new video, I find myself answering challenging questions and having exciting conversations with the commenters on my posts.

BZ.: The reactions to the launch of the new Science section have been quite interesting to watch. Most are in a “wait in see” mode, and they range between cautiously optimistic and deeply skeptical (see, for example, posts by Charlie Petit, Carl Zimmer, Keith Kloor, Mark Hoofnagle, Seth Mnookin, Michael Conniff, Autism Blog and Orac). This is understandable as Huffington Post has a long reputation as a repository for all kinds of pseudoscience, New Age woo and medical quackery, and most dangerously, the anti-vaccine screeds. Of course, only time will tell, but is there anything you can tell the skeptics today, this early in the game, why they should give the new section benefit of the doubt, and perhaps some support? You will try to do the same here at ScienceOnline2012 where many of the critics of the past Huffington Post science and medical coverage will be present (someone said to me that you must be “very brave to enter the lion’s den” there) – how can you turn your critics into your supporters?

CSM.: I am a scientist and educator first. I strive to promote rational, skeptical, evidence-based thought and to improve scientific literacy with every word I write and every conversation I have. When it comes to the science section as a whole, my editors and I feel very strongly that scientific rigor is the priority. Generally speaking, when scientists write peer-reviewed journal articles, they often take some liberties in their closing statements within the discussion section, because this is the appropriate place to discuss implications of their work, future developments, and its philosophical/moral/ethical ramifications. Without a rigorous materials and methods and results section, however, the author hasn’t really earned the right to speculate on its implications, no? Similarly, with popular science writing, information must be vetted. This isn’t to say that we don’t welcome writers with differing opinions or questioning, skeptical eyes. Instead, what I’m trying to say is that pseudoscience, junk science, and anti-science are vastly different from views that use scientific fundamentals to challenge the status-quo. I can guarantee that this is a science section, not a pseudoscience section. I can also guarantee that false equivalencies will not find a home here.

BZ.: Media outlets dedicated to science (e.g., science magazines, science sections of newspapers, science programs on the radio, science channels in cable TV, science blogs/networks, etc.) are examples of the so-called “pull” media strategy – they are destinations for the audiences that already know they are interested in science. They are easily skipped and ignored by the general audience. It takes awareness of their existence, as well as personal interest, for one to find and then consume science stories in such outlets. What we’d all like to do more is the “push” strategy – going to the audiences where they already are. This means inserting science stories into places where they will be seen by people who came there to see news about celebrities or sports or politics, and perhaps do not even think they like science. This is a way to “hook” them to science. But this strategy is hard to accomplish, mostly because of the old myth that science stories do not have audiences (myths busted over the past couple of years when outlets ranging from The New York Times to Slate noted that science stories are some of the most viewed and shared stories on their sites). Thus legacy generalist media, still with the largest general audiences out there, is really hard to penetrate. Huffington Post is one of the most visited and popular general media outlets. Its audience comes to the site for all sorts of different reasons. This is potentially a great opportunity to do the “push” method – to mix science stories in with other stuff. Which leads me to the question: how mixed is it really going to be? Will the Science section going to be just a “pull” destination for those already interested, or is it going to be always mixed in with the other topics and “pushed” on the readers no matter where on the site they may find themselves?

CSM.: Oh, I think that moving forward, we will have a very strong mix of push and pull. Our editorial mission is to inform readers, but also to engage them with the awe and beauty of the natural world. I personally find science to be poetic, intriguing, and often very, very human. I find that most individuals who run screaming from the word “science” do so out of fear more than out of boredom. Almost any topic can be described in such a way that it connects with a personal interest or emotion of a reader. I am lucky enough to be able to produce a video series, Talk Nerdy To Me, where I attempt to do just that. I discuss topics—sometimes ones that are in the news, and sometimes ones that are evergreen in nature—in a way that invites my viewers to start their own conversations around the dinner table or water cooler. I think it’s important to break down complex scientific ideas, or translate them, without dumbing down the content. Generally speaking, I think that many popular media producers underestimate the intelligence of their audiences. If we can hook a front page reader who’s perusing an article about the race for the republican nomination, the Golden Globes, or even the NFL playoffs with a snappy title and then deliver on that promise of offering an eye-opening perspective on the way the universe works, I think we’ve done what we all want to do: make a small step toward increasing the scientific literacy of the public at large.

BZ.: In his post about the launch, Charlie Petit was wondering how much science “reporting” there will be on the site. Of course, that word is tricky – there is “news reporting”, there is “investigative reporting“, and then there are op-eds, “cool animals” stories, and videos. All of that is “reporting” in a sense. There are cool stories (“look, this is so cool what they just discovered!”), there are relevant stories (“wow, this is useful information for me to have”), and there are ‘fishy’ stories (“yuck, scientists are up to no good again”). Cool stories are the best “push” stories that excite, entertain and hook readers who then, hopefully, become regular readers of science stories. Relevant stories may not be as sexy, but tend to get shared a lot. ‘Fishy’ stories are very important to do, but perhaps should go to specialized science sites rather than generalist sites as they may have a tendency to reduce trust by lay audiences in science and scientists – something that may not be a good idea on a site that is already (in)famous for its pseudoscience and angry rants against some invented conspiracies by scientists or “Big Pharma”. Or perhaps HuffPost Science may be the ideal place specifically for skeptical stories – active debunking of pseudoscientific claims (including those that appear on other parts of the site). So, how would you respond to Charlie Petit – what kind of media site is Huffington Post, and what kinds of stories can he (and all of us) expect to see there?

CSM.: As mentioned before, I think there will be a fair amount of push and pull on our site. The hope is that we will create an environment where interested readers can “hang out,” reading up on new science developments, looking at “wow” photos, watching cool videos, and engaging with bloggers and other readers within our expansive commenter community. When it comes to deniers, I have a slightly different approach than some of my peers in the scientific community. I think that scientific literacy is a gift, and not everyone has been lucky enough to receive it. It is difficult for somebody who hasn’t learned how to think scientifically to have an immediate filter for non-science, which often masquerades as science, throwing around big words that sound legitimate and hiding behind .org or .edu domain names. For example, when it comes to how many people view Big Pharma, a controversy you raised in your question, I attempt to make key distinctions between what happens in the research lab and what happens when companies market and sell their products. I, like many others, am critical of the health care system in this country. But I’m careful not to throw the baby out with the bathwater. Just because I do not trust that my insurance company has my best interests at heart, it doesn’t mean that I also distrust the medication or surgical procedure that could save my life. This is an important, nuanced distinction to make, and without education, we can’t expect everyone to have the tools to make it.

BZ.: Tell us more about David Freeman, the new editor of the Science section? His introductory post was well-received. What is his vision for the place?

CSM.: David is a wonderful editor, and we are so lucky to have him. His experience and wisdom having worked at CBSNews.com, and having written for WebMD, Men’s Health, Consumer Reports, and Popular Mechanics (among others) is invaluable to the section. As for his vision, he has this to say: “Science has become absolutely central to our lives and is certain to be increasingly important as the 21st Century unspools. My goal for the new science vertical is to bring HufPost’s signature journalistic flair to the world of science, presenting science news in a way that is engaging and accessible but always intellectually rock solid. Our aim is to entertain as well as inform our readers–and to present science broadly, looking at its intersection with the arts, politics, and other aspects of popular culture. And as with all the verticals at The Huffington Post, another key goal is to foster a conversation, bringing together scientifically minded people for a spirited but always respectful exchange of ideas.”

BZ.: What exactly will be your role as a science correspondent?

CSM.: As I mentioned before, I produce a video series called Talk Nerdy To Me, in which I explore topical and evergreen scientific subjects. I also write original pieces, which generally reflect my personal style and vision, incorporating original reporting with op-ed sensibilities. Moving forward, I plan on doing more interviews/discussions both with scientific minds and everyday people. And, I am always on the lookout for new ways to engage readers and viewers, especially with new media. As Arianna said in her introductory blog, “HuffPost Science will be anchored by our Science Correspondent Cara Santa Maria.” I work closely both with my editorial team and with my video production team to ensure that the page continues to inform, entertain, educate, and inspire.

BZ.: Traffic to HuffPost as a whole is huge, but there is, I heard (correct me if I am wrong), a pronounced “Long Tail” pattern: almost all of the traffic goes to a small number of articles, while most articles get very little traffic and few or no comments. How will you ensure that Science articles get top traffic (get into the “head” or at least “neck” as opposed to the “long tail” of the traffic distribution)? Will they be routinely promoted on the HuffPo homepage? Syndicated on the sites of media partners (including Scientific American)? How much social media activity will be used to promote the content? We all have the same goal – promoting realism, rationality and science. How can we, as a community, help you do it better and reach more people?

CSM.: Science content is represented on the HuffPost homepage daily. Articles are always linked to other relevant articles within the site, and cross-promotion on other verticals (pages) is common. But, getting people to click on an article is only half the battle. We also want them to join the discussion. Site-wide, we have already reached over 2.26 million comments so far this year. The science page alone got over 4,000 comments the day it launched. We also have a team of social media geniuses on staff that are helping us engage people via all of the social tools available. We’re definitely open to any and all suggestions from the online science community at large. We are all on the same team here: team science!

BZ.: Thank you so much!

Introducing: the new Scientific American blog network!

Yes!!! It finally happened! The shiny new Scientific American blog network is now live! We are excited to announce that 39 new blogs joined the network

Check out the press release and the blogs homepage. There are also some changes on the Scientific American homepage – more of those still to come.

I know you are all very eager to see who is on the network. So I will get to that really fast – the entire list is immediately below – and will leave the technical, conceptual and editorial details to the end of the post. But, there are a few people I need to thank first (just like on the Oscar night).

First, big thanks to Mariette DiChristina, SA’s Editor-in-Chief, and not just for having the courage to hire someone wild and woolly like me, but for her vision of Scientific American as a modern, fast, nimble and experimental media organization, not afraid to try new things knowing that some will succeed and others not so much. Without courage to try new things, an organization cannot be entrepreneurial and cutting edge. But with Mariette’s guidance, Scientific American has become exactly that. See also Mariette’s introduction to the network.

The entire editorial team embraced both me and this project from the very first day. But I want to especially point out Phil Yam (Managing Editor, Online) and Robin Lloyd (News Editor, Online) who helped me navigate the labyrinths of workflow in such a large and complicated organization (like nested Russian dolls, Scientific American is a part of Nature Publishing Group which is a part of Macmillan), as well as taught me something new and interesting about the media business and the editing job every day, often in the middle of the night! They are always there to answer my questions, to help out, and support me in my work.

Finally, what you see today could not have happened without the efforts of the amazing technical, design, product and marketing team who usually work behind the scenes without visible bylines on the articles, but deserve all the kudos for doing a great job: Angela Cesaro (Editorial Product Manager), Brett Smith (Project Manager), Nick Sollecito (Senior Developer), Raja Abdulhaq (Development Consultant), Ryan Reid (Art Director, Online), Michael Voss (VP of Marketing), Rachel Scheer (Corporate Public Relations), Jamie Sampson (Senior IT Project Manager), Li Kim Lee (Web Analyst) and Carey Tse (Online Marketing Manager).

And now, the blogs…

Many of you are familiar with the eight blogs we’ve already had on the site for a while (Observations, Expeditions, Guest Blog, Solar At Home, Anecdotes From The Archive, Extinction Countdown, Bering In Mind, and Cross-Check). That number has now grown to 47. Here they are:

Editorial blogs
We now have six editorial (or “editorially-controlled”) blogs – written or edited by Scientific American editors and staff in our official capacity.

@Scientific American is a brand new blog, where several senior editors and managers will provide you with up-to-date updates on everything that is new at Scientific American: from product launches (including apps, books and more) to actions and events, from website enhancements to new issues of the magazines (both Scientific American and Scientific American MIND), from new hires to behind-the-scenes activities, including stories we are working on (and perhaps you can help us with your feedback).

– You might already be familiar with the Observations blog, as it has been around for years. With several posts daily, this busy place features opinion and analysis by Scientific American editors, writers and correspondents.

The Network Central is the blog you are on right now. This is where you will get updates about the SA blog network, including weekly summaries, Q&As with bloggers, updates on all the new plugins, widgets and functionalities, additions of new bloggers, and more. Also, in the spirit of cooperation and sharing, I will also do regular round-ups of the most interesting stories from all around the science blogosphere, including both independent bloggers and those on other networks. If there is breaking news, or interesting events, I will take a look at the coverage by science bloggers wherever they are.

– At the Expeditions blog, we invite researchers, students or embedded journalists to send in regular dispatches from their field work. Currently, we have three ongoing series: Squid Studies on ‘New Horizon’, MSU China Paleontology Expedition and The South Pacific Islands Survey, and we just recently finished the Scientific Research Diving at USC Dornsife series. Go on a virtual trip to explore the world together with our explorers! Or, if you are about to go out into the field to do research, let me know if you are interested in liveblogging your adventure.

The Scientific American Incubator is a new experiment. The Incubator will be a place where we will explore and highlight the work of new and young science writers and journalists, especially those who are currently students in specialized science, health and environmental writing programs in schools of journalism. There, we will discuss the current state and the future of science writing, and promote the best work that the young writers are doing.

– The Guest Blog has recently become one of our most popular blogs, with daily contributions (some invited, some submitted to us) by a wide variety of authors, in a wide variety of forms and styles, but particularly noted for the prevalence of good long-form writing. It was said that: “Based on #OpenLab nominations, @SciAm Guest Blog is becoming science blogging’s #TED: a place people step up and do their best work. ” And we overheard later: “The @sciam @sciamblogs Guest Blog is an incredible resource: a forest of stories planted by wonderful scientist-writers”. So, dig through the archives (just keep clicking on the “See More” button at the bottom of the page), and then come back to check it out every day.

Blogs by Scientific American editors, writers and staff

There are now six personal blogs written by SA employees. Two are already familiar to most of the site visitors, and the other four are new. There are likely to be more of them launched over the following weeks and months, so stay tuned for the announcements.

A Blog Around The Clock is my own personal blog. There, I will continue to cover both the areas of science I am interested in – circadian rhythms, sleep, animal physiology and behavior, and evolution – and more ‘meta’ topics, like science communication and education, the world of media, and the World Wide Web.

Anecdotes from the Archive. You may have heard that Scientific American is almost 166 year old. That is a lot of archives to go through. Mary Karmelek is digitizing all those archives, and while she does that she often encounters interesting old articles and images that make great topics for blog posts: to see how the world has changed since then, and what we’ve learned in the intervening decades.

Budding Scientist. Anna Kuchment, the Advances editor, will be the main host of this blog. Here, with the help of Scientific American editors, scientists, and other contributors Anna will share ideas for involving kids in science early and often. She will also bring you up to date on the latest news about science education, encourage you to share your own ideas and projects, and answer your questions. This blog will also serve as a hub for Scientific American’s many other education-related ventures, including the Citizen Science initiative, Bring Science Home, 1,000 scientists in 1,000 days, Google Science Fair, and more.

Degrees of Freedom is the brand new blog by Davide Castelvecchi, our math and physics editor, and a wizard at making complex mathematical and physical concepts understandable, exciting and fun. And every now and then, you can expect a brain teaser or a math puzzle – something for you to try to solve.

Solar at HomeScientific American editor George Musser, after using this blog to document his effort to solarize his home will, now that the project is done, broaden his topics to whatever piques his interest including, I am guessing, everything from cosmology and space to energy and environment.

Streams of Consciousness is the brand new blog by Ingrid Wickelgren, an award-winning journalist and author, and an editor at Scientific American MIND. On this blog, Ingrid will explore the brain, the mind, and especially the minds and the brains of children.

Independent blogs and bloggers

Let me introduce the four group blogs first:

Symbiartic is the blog dedicated to the exploration of the intersection between science and art, between nature and the visual representation of it. It is curated by artist Glendon Mellow and science illustrator Kalliopi Monoyios. This is a blog where the two of them act as hosts and curators. They will look around our network and around the WWW as a whole, to find and present work by other artists in a variety of domains of visual art: art, illustration, data visualization, sculpture, architecture, design, cartoons, comic strips, photography, etc. They will conduct interviews with artists and showcase their work, and invite artists to post guest-posts. They will showcase their own work, and also discuss how the widespread electronic communication is changing the notions of copyright in the visual realm. They will write How-To technique posts and then conduct reader critiques and reader contests. They will also help me choose the “image of the week” for the blog network homepage. If your names seem familiar, it is perhaps because you already saw them on our site – Scientific accuracy in art by Glendon, and Art in the service of science: You get what you pay for by Kalliopi.

PsiVid is a blog very similar in concept to Symbiartic – except here, the images are not still but are moving. Hosted and curated by Joanne Manaster and Carin Bondar, this blog will focus on video, movies, television, animations and games – how they present and treat science, and how they can be used in science education and popularization. You may remember that Carin has already published a couple of pieces with us (Apple, meet Orange and Reflections on biology and motherhood: Where does Homo sapiens fit in?). At PsiVid, Joanne (cell biologist) and Carin (evolutionary biologist) will host discussions, interview film-makers, showcase interesting videos, teach video techniques and host reader contests. They will also help me pick the “video of the week” for the homepage.

– At Plugged In, two young scientists – Melissa Lott and David Wogan – and two veteran writers – Scott Huler and Robynne Boyd – will explore how our civilization uses energy, how our infrastructure works, how this impacts the environment, and what can each one of us as an individual do to make a positive impact on the health of the planet. You have seen some of them on our site before, e.g., Melissa (Texas “Tea” becomes the Texas “E”?), David (Power from pondscum: Algal biofuels, Deja vu: What does the Gulf oil spill tell us about the Japanese nuclear and From fuel to film: The story of energy and movies), Melissa and David together (Waste to Energy: A mountain of trash, or a pile of energy?), Robynne (The low-carbon diet: One family’s effort to shrink carbon consumption and Epiphany from up high: Can a suburban family live sustainably?) and Scott (How Does Sewage Treatment Work?). This group blog will have a breadth and diversity of topics, a broad range of ‘reading levels’, a lot of science, and a little bit of everything else. Should be both useful and fun!

Creatology – Every July I will invite a few recent graduates from a science writing program at a journalism school to run a blog here for one year – they will be good colleagues to one another, members of the same cohort in school and living in the same town so they can easily work together and help one another. They will have a sandbox here to do whatever they want, experiment with a variety of media forms: text, images, audio, video, data visualizations, animations, diavlogs, ‘explainers’ and more. The first year, this blog is Creatology, blog run by three recent graduates from the Science Journalism program at City University London. They are Christine Ottery, Gozde Zorlu and Joe Milton. You may have seen Gozde’s name at ScientificAmerican.com before, as well as a number of Christine’s reports. I am looking forward to seeing what they do over the course of the year.

Here comes the long list of individual bloggers and their new blogs:

Anthropology In PracticeKrystal D’Costa is an anthropologist in New York, and a huge Mets fan. She is a writer and digital strategist and her interests include (online and offline) networks and identities, technology, immigrants, and history. And New York. And coffee. And baseball. This blog, continuing where she left off at the old blog of the same name (as well as at The Urban Ethnographer where she will make you fall in love with New York City), will look at the ways the urban environment shapes urban culture and affects the way we relate to each other – both offline (see Hold that door, please! Observations on elevator etiquette) and online (see Weinergate: Private Records in a Public Age). Advice: there is something essential to have when reading Krystal’s posts – a cup of good coffee, so you can sit back, relax and enjoy.

The Artful AmoebaJennifer Frazer knows her fungi! With a degree in plant pathology and mycology, Jennifer decided to become a science journalist and writer. She graduated from the MIT science writing program and worked for newspapers and as a freelancer. And I hear she may have a book in the future. Her blog (see the previous incarnation) looks at biodiversity, especially of critters we don’t often hear about – not whales or pandas, but things like moss-animals, Ediacarans and giant viruses. Important to note: Jennifer’s posts are always a visual treat as well, with lush illustrations (sometimes drawn by herself) and photographs of the alien-looking creatures.

Assignment ImpossibleCharles Q Choi likes to have fun letting his imagination run wild. A long-time blogger and a frequent contributor to Scientific American, Charles likes to ask questions like “what is too hard for science to do?“, or “what is easy to do and why hasn’t been done yet?”, or “what discoveries come straight out of Science Fiction?”, or “what wild place on Earth can I travel to in order to report cool science?” Watching this blog will be a fun ride for all of us.

Basic SpaceKelly Oakes is one of the youngest bloggers on the network, just about to shed the title of “undergraduate student” as she finishes her final year studying physics at Imperial College London. Kelly writes about space and astrophysics, trying to make it interesting to non-scientists and fun to read. Along with the research and studies, Kelly also edits the science section of Felix, the student newspaper at Imperial College. You can also see Kelly’s previous article at our Guest Blog – Habitable and not-so-habitable exoplanets: How the latter can tell us more about our origins than the former.

Bering In Mind is one of the eight old SA blogs you are probably familiar with. Written by psychologist and author Jesse Bering, this blog does not shy away from controversial topics, ranging from science of religiosity (Jesse’s latest book is The Belief Instinct: The Psychology of Souls, Destiny, and the Meaning of Life), to science of sexuality, to science (and personal and cultural angles) of homosexuality. If you are looking for long, active, vibrant discussions in the comments, you are likely to find one or two on Jesse’s blog at any time.

Cocktail Party Physics – Yes! Scientific American and Discover are now officially connected through marriage! I don’t know if her husband, physicist Sean Carroll, checks her science while she fixes his prose, I still think we got the better half – the amazing writer Jennifer Ouellette. If you think it’s hard to make physics fun, think again, but first you’ll have to read Jennifer’s blog, old news reports, or some of her books with titles like “The Physics of the Buffyverse”, “Black Bodies and Quantum Cats: Tales of Pure Genius and Mad Science” and “The Calculus Diaries: How Math Can Help You Lose Weight, Win in Vegas, and Survive a Zombie Apocalypse”. That is fun! As she was, until recently, the Director of The Science & Entertainment Exchange, it is not surprising that there is a lot about movies and Hollywood in her posts, along with the science and its history. I am delighted to welcome Jennifer to the network.

Compound EyeAlex Wild is an entomologist studying ants. He is also a professional photographer with his subjects, not surprisingly, being mostly small, six (and sometimes eight) legged, winged and with hard exoskeletons. It is this latter side of his expertise, the nature photography, that Alex will mainly bring to this new blog. Amazing photographs, technical advice for amateur photographers, and what it all means for promotion of nature and science! All this with a touch of insect taxonomy and evolution on the side.

Context And VariationKathryn Clancy is a biological anthropologist who focuses mainly on female reproduction – from physiology, to medicine, to society, to policy. Her previous blog got on everyone’s radar when she wrote (almost live-blogged) her own personal experience with in-vitro fertilization. That takes some courage! To get an idea what to expect, see also Kate’s previous appearance on out site: I don’t have a 28-day menstrual cycle, and neither should you. Of course, the blogging cycle is much more regular than that ;-)

Cross-Check by science writing veteran John Horgan is a fixture by now on our blogs. You may have already learned that this is the place to go to enjoy John tackling controversial topics, and to jump into lively comment discussions on topics ranging from the origins of war, to evolutionary psychology, to ‘who is wrong on the Internet this week’. His long career in journalism and a huge rolodex of sources also allow John to be fast and accurate when there are breaking news for which the scientific angle needs to be explained before the rest of the media botch it all up.

Crude Matter by Michelle Clement (formerly at the C6-H12-O6 blog) is about all the gunk and goo that makes the bodies of humans and other animals work, all the solids, liquids and gasses that exist in our bodies and are sometimes ejected out of them. In one word: physiology! How the body works can be approached in different ways, from medical perspectives to energetics, from ecology to evolution. Michelle does a little bit of all of it. And she is not afraid to sometimes blog about her own body – what it is, what it does, what it wants, and what it is hurting from. Another recent refugee from the lab bench to the newsroom, Michelle is a fascinating person and an exciting writer. But you’ll see that for yourself as the blog proceeds in the future. For starters, check out her SciAm Guest Blog post What’s the deal with male circumcision and female cervical cancer?.

Culturing ScienceHannah Waters has done research in the field, studying coastal marine ecology, and in the lab, studying epigenetics of yeast ageing, before deciding to move in a very different direction and try for a career in science writing. Apart from the archives of the previous edition of Culturing Science, see also her other blog Sleeping with the Fishes and her previous Guest Blog post Now in 3-D: The shape of krill and fish schools. Every area of biology, from molecules to ecosystems, is fair game for Hannah’s blog, as well as some wise discussions of science education and communication. Welcome to the network, Hannah!

Disease ProneJames Byrne is a PhD student in Microbiology and Immunology all the way in Adelaide, Australia (so he may be sleeping at the time readers from other continents are posting comments on his blog). His interests, well represented in his blogging, include the cause of diseases (human and non-human patients alike) and the history of medicine. James has published two articles with us so far – Bacteria, the anti-cancer soldier and Divine intervention via a microbe, which can give you some idea of the range of his topics and the style of his writing.

Doing Good ScienceJanet Stemwedel is the Cool Aunt of the scienceblogging community. With two PhDs (in chemistry and philosophy), Janet works as a professor of philosophy of science and is a veteran blogger, covering philosophical, sociological and ethical aspects of science with a characteristic cool. Also, as a parent, she is involved in, and often blogs about, science education in everyday life, including her wonderful Friday Sprog Blogging series.

EvoEcoLabKevin Zelnio is a marine ecologist, invertebrate zoologist, freelance writer, musician and a veteran of several blogs over the years. He is one of the editors (and the webmaster) at Deep Sea News. His new blog here, EvoEcoLab, will explore the intersection of ecology and evolution, as well as the way these two disciplines affect us, humans. To get a glimpse of Kevin’s writing, check out his previous SA posts – To catch a fallen sea angel: A mighty mollusk detects ocean acidification and A World Ocean.

Extinction Countdown is one of the eight blogs we already had before the launch of this network, so you may already be familiar with it. John Platt is a journalist specializing in environmental issues and, on this blog, he covers conservation issues, looking at various species (mostly but not exclusively animals) at the brink, their conservation status, the efforts to save and protect them, and the scientific, cultural and political dimensions of the struggle to preserve the Earth’s biodiversity.

Guilty Planet – After taking a year off from blogging, Jennifer Jacquet is back! You may remember her old blogs – the original Guilty Planet or, before it, Shifting Baselines. Her blog bio states that she is “a postdoctoral researcher at the University of British Columbia researching cooperation and the tragedy of the commons” yet what this means is that Jennifer studies ecology, mainly marine ecology, often in a very complex mathematical ways, as well as conservation and the cultural, societal and policy aspects of saving the biosphere, especially the oceans. See her previous Scientific American contribution – Ecologists: Wading from nature to networks.

History of Geology – When the hustle and bustle of busy life wears you down, when you come back home exhausted after a long day at work, when it’s time to put on your slippers and fix yourself a Martini on the rocks – that is a perfect moment to visit David Bressan who will transport you to his small town in Italian Alps and take you to a journey through the slow history of earth science, and even slower movement of glaciers – David’s scientific expertise. You will notice your heart beating slower, and your high blood pressure going down. Be nice about an occasional error – I bet his English is better than your Italian. To get a taste of his style, check out The discovery of the ruins of ice: The birth of glacier research and Climate research in the geologic past, David’s prior contributions to Scientific American.

Lab Rat – A biochemist turned microbiologist, Shuna E. Gould writes about bacteria, bacteria and bacteria at the Lab Rat. And it never gets old – as there are so many bacteria and they do so many wondrous things! Alongside with her blog here, Shuna also hosts the ConferenceCast blog on our sister network, Nature Scitable Blogs. Her previous Guest Blog post is Synthetic biology: Building machines from DNA.

Life, UnboundedCaleb Scharf is currently the director of Columbia University’s multidisciplinary Astrobiology Center. He has worked in the fields of observational cosmology, X-ray astronomy, and more recently exoplanetary science. He is also the author of the undergraduate textbook “Extrasolar Planets and Astrobiology”. His blog explores the research on the origins of life and the possibilities of life emerging on planets other than ours. How does Caleb think about this? See in How to find a habitable exoplanet: Don’t look for one.

The OcelloidPsiWavefunction is the pseudonym for a young researcher in a relatively small but exciting field of Protistology – studying a wide variety of organisms with an amazing diversity of biochemistry, physiology and behavior, that all have a nucleus in their cells, but are usually too small to see without a microscope. As this group of organisms is much less studied than others, e.g., animals, plants, fungi or bacteria, new studies quite often completely reshuffle the taxonomy of the group, or even change the notions we have on the origins and early evolution of Eukaryotes (organisms with cells that have a nucleus). Thus, evolution and systematics are big topics on the blog. As many of those organisms are unfamiliar to most of us, and as images and photographs of them are not easily available, Psi often draws them for the blog posts, and those drawings are really cool.

OscillatorChristina Agapakis is a biologist with a freshly minted PhD from Harvard. She is also a designer, a movie-maker and a writer with an ecological and evolutionary approach to synthetic biology and biological engineering. With her blog Oscillator, with the Icosahedron Labs and the video-making Hydrocalypse Industries she works towards envisioning the future of biological technologies and synthetic biology design. And makes really cool science movies! Check Christina’s Guest Blog post – Mixed cultures: art, science, and cheese.

The Primate DiariesEric Michael Johnson got his Master’s degree in Evolutionary Anthropology at Duke, focusing on great ape behavioral ecology. He is currently a doctoral student in the history of science at University of British Columbia looking at the interplay between evolutionary biology and politics in England, Europe, and Russia in the nineteenth century. His blog, Primate Diaries, has been traveling for a year – Eric exclusively did guest posts on other blogs for a year, before deciding to settle down here at Scientific American. Master of historical long-form writing, Eric has published on our Guest Blog before – A primatologist discovers the social factors responsible for maternal infanticide.

The Psychotronic GirlMelody Dye has a degree in philosophy and intellectual history from Stanford University and is a current NSF IGERT fellow in cognitive science at Indiana University at Bloomington. She is interested in developmenal and cognitive psychology, especially the process of learning language in children. Melody is also a professional photographer. She is also a co-blogger on the Childs Play blog and has published with us in the Mind Matters column, including Why Johnny Can’t Name His Colors (also published in the print version of Scientific American MIND) and The Advantages of Being Helpless.

The Scicurious BrainSciCurious is a neuroscience postdoc, researching actions of neurotransmitters. But on the blog, Sci is fun, and Sci writes in third person singular. With images – some funny images, some weird images, and some gross images. There are posts explaining the basics of how the brain works. There are posts covering the brand new research. There are posts covering old, classical papers. And there are posts covering bizzare research, especially about, erm, reproduction. Sci has published twice with us so far – The antidepressant reboxetine: A ‘headdesk’ moment in science and Serotonin and sexual preference: Is it really that simple?, the latter one going on to win the prestigious 3 Quarks Daily prize.

Science Sushi – Christie Wilcox is a marine biologist working on her PhD in Cell and Molecular Biology at the University of Hawaii. I once said about her blogging that “When Christie Wilcox dissects a scientific paper or an issue, that is the sharpest, most definitive and usually the final word on the subject. ” I still stand by that statement. Christie is thorough. Yet great fun to read. See for yourself – How do you ID a dead Osama? and Bambi or Bessie: Are wild animals happier?

Science With MoxiePrincess Ojiaku is studying neuroscience at North Carolina Central University, and plays bass in an an awesome band. So it is not surprising that her blog often connects these two aspects of her life, from discussing neuroscience (and other science, like physics) of music perception, to interviewing scientists who are also musicians. Obviously, this blog will rock!

Tetrapod Zoology – there is no science blogging network without someone writing about dinosaurs, right? Well, Darren Naish does it here, and he knows what he’s talking about as he’s named and described a few. But his blog is about much more than just dinosaurs. Darren covers, in great detail, all kinds of living and extinct tetrapods (vertebrates with four legs, or whose ancestors had four legs), their taxonomy, their anatomical, physiological and behavioral adaptations, and why some of them are so hard to find out in the wild. He has published Do Giraffes Float? in the Scientific American print magazine, as well as a three-part post on the new systematics of Iguanodons – The Iguanodon explosion: How scientists are rescuing the name of a “classic” ornithopod dinosaur, part 1, The explosion of Iguanodon, part 2: Iguanodontians of the Hastings Group and The explosion of Iguanodon, part 3: Hypselospinus, Wadhurstia, Dakotadon, Proplanicoxa…. When will it all end?. Needless to say, there are always interesting discussions in the comments, often featuring quite a range of experts in various areas of zoology.

The Thoughtful AnimalJason G. Goldman is a graduate student in developmental psychology at the University of Southern California, where he studies the evolutionary and developmental origins of the mind in humans and non-human animals. On his blog, Jason usually discusses the latest research in animal and human behavior, neuroscience and cognition. I also closely worked with Jason last year, in his role as the Guest Editor of Open Laboratory 2010. Jason has also been quite a regular contributor to our Guest Blog, so you should check out Man’s new best friend? A forgotten Russian experiment in fox domestication, Turkey talk: The social cognition of your Thanksgiving dinner, Impact of the Japan earthquake and tsunami on animals and environment and Digitizing Jane Goodall’s legacy at Duke.

ThoughtomicsLucas Brouwers received his MS in the program for Molecular Mechanisms of Disease at Radboud University Nijmegen. He writes about science for a Dutch newspaper, he blogs and he’s recently reported for us from the Lindau Nobel conference. Lucas covers mainly evolution, usually from a molecular or bioinformatics angle. His previous Guest Blog article was We all need (a little bit of) sex.

The Urban ScientistDanielle N. Lee did her PhD research in animal behavior and she sometimes blogs about it, as well as about evolution, ecology (often urban ecology) and mammals. But her main strengths are in blogging about science education and outreach, especially to women and minorities, and she does it often herself – both at the old version of this blog and in her other project – SouthernPlaylisticEvolutionMusic where she uses hip-hop to explain basic evolutionary concepts. Check out her Guest Blog post – Under-represented and underserved: Why minority role models matter in STEM.

The White Noise – Last on this list due to the vagaries of the alphabetical order, but most certainly not the least, let me introduce you to Cassie Rodenberg. With a degree in chemistry, and love of herpetology, Cassie turned to science journalism and never looked back. After stints in local newspapers and another popular science magazine, Cassie is now interactive producer for Discovery’s Emerging Networks, including Discovery Fit & Health and Planet Green. The topic of her new blog is addiction. Every angle of it: chemicals, brain, behavior, culture, society, policy and more. And yes, personal experiences with addiction involving people around her. That is courageous. Knowing how well she writes, and suspecting how personal some of this will be, I expect her blog to make for some amazing, riveting and emotional reading.

Some more notes about the network

First, let me tell you a little bit how I chose the bloggers, and what is the concept and vision for the network.

Over the past nine months, since I got hired to develop this network, I checked out thousands of science blogs, dug deep into the archives of several hundred of them, then closely followed, day-by-day, about 200 of those, removing some and adding some over time, finally managing to whittle it down to about 42 who I ended up inviting.

Though not absolutely unique in this, Scientific American is very rare in completely incorporating the blogs and bloggers into its website and daily workflow. A blog is just a piece of software. We are trying to eliminate the artificial line between “blogging” and “journalism” and focus on good, accurate writing, no matter what form it comes in or what software is used to produce it. Our bloggers are a part of our team, as ‘continuous correspondents’ or ‘full-time freelancers’. Thus, I made careful choices keeping this in mind – I invited bloggers whose expertise, quality of writing, and professionalism fit well with the mission and general tenor of our organization.

Diversity

The vision for the blog network I have is a collection of people who bring to Scientific American a diversity of expertise, backgrounds, writing formats, styles and voices, who will bring diverse audiences to Scientific American. They differ in typical lengths of posts, in posting frequency, in the “reading level” of their work, in the use of non-textual media, and in their approach to science communication. Each one of them will appeal to a different segment of our readership: from kids to their teachers, parents and grandparents, from the hip-hop culture to the academic culture, from kindergarteners to post-docs.

Another thing I was particularly interested in was to find bloggers who in some way connect the “Two Cultures” as described by C.P.Snow. Some connect science to history, philosophy, sociology or ethics. Many are very interested in science education, communication and outreach. Some make connections between science and popular culture, music, art, illustration, photography, cartoons/comic strips, poetry, literature, books, movies, TV, video, etc. Several produce such cross-discipline and cross-cultural material themselves – at least two are musicians, two are professional photographers, several produce videos, two are professional artists, a couple are authors of multiple books, some produce their own blog illustrations. But there are also commonalities – they all have strong knowledge of their topic, they strictly adhere to the standards of scientific evidence, they are all very strong writers, and they are all enthusiastic to share their work with a broader audience.

When I put together this group, with such diverse interests and styles, it was not surprising to discover that, without really having to try hard to make it so, they also display diversity in many other areas: geography, ethnicity, gender, sexual orientation, age, personal/professional/scientific background and more. This is something that is important for science, and is important in the science blogging world.

So, as I expect that several of you are already counting, let me make this easy for you. We have 47 blogs with 55 bloggers. Of those, our editors and staff make up 13 people (8 women, 5 men), while independent bloggers make up the difference with 42 of them (25 women, 17 men). That is a total of 22 men and 33 women writing on our network. The age ranges from 22 to 58, with the mean around 32 and median around 31 (at least when including those who are willing to admit their age).

While geographic concentration in New York City is mainly due to the fact that most editors and staff have to come to our NYC office every morning, the rest of the bloggers are from all over the country and the world (see the map of some of their birthplaces) and also currently live all over the place (see the map) and, as academic and other jobs require, move around quite often. Right now, other urban centers with multiple bloggers are Vancouver city and area (4), Triangle NC and surrounding area (4), Urbana-Champaign, IL (3), Los Angeles, CA (3), London, UK (3), Columbus, OH (2) and Austin TX (2). There are bloggers in Australia, Italy, Netherlands, Canada (5) and the UK (6). And the birthplaces also include Trinidad, Hong Kong, Belgrade (Serbia) and Moscow, Russia (two bloggers).

Size of the network

Will the network grow any more? Perhaps, but not fast, and not by much. This is pretty much the ideal size for a network, and getting much bigger becomes unpleasant for bloggers, managers and readers alike – there is a potential loss of the feeling of community, as well as a fire-hose of posts in the feed. This size is, as Goldilocks would say, just right – neither too small nor too big. We’ll try to keep it that way. As is to be expected, every now and then a blogger will decide to leave and pursue some other career avenue, which will open up a slot for someone new. One of the blog spots is designed to exist only one year at the time. And at least two blogs – the Guest Blog and Expeditions, are here to provide the platform for many others who are not regularly writing for our network.

Commenting

As regular users of our site know, commenting on our articles requires registration with Scientific American. But, for the posts on our new blogging network, there will soon be two additional log-in options: you will be able to log in with either your Twitter or your Facebook ID and password. Providing additional options is necessary to foster conversations and build our community.

We are about to update our official rules for commenting on the editorial blogs. Independent bloggers will have their own rules for what is appropriate behavior in their comment threads. Most, but not all bloggers will moderate comments ‘post-publishing’, i.e., deleting already posted comments that are deemed to be spam or in other ways inappropriate. A couple of bloggers will moderate pre-publishing, i.e., they will first have to approve those comments that will show up on their sites.

I know this post was long, but I hope you at least managed to go and visit all the blogs, and say Hi to the new bloggers in the comments. I think this is going to be great fun for all of us. Subscribe to feeds and keep coming back to see what these wonderful writers have prepared for you each day.

Thank you!

New at Scientific American : Introducing the blog network!

We have an exciting announcement to make this morning. Our new blog network has launched!

To our existing lineup of eight blogs you are all familiar with, we have added another 39. There are now six editorial blogs, six personal blogs written by our editors and staff, and 42 independent bloggers who will write on our platform starting today.

Bookmark the new Blogs Home Page and read the official press release.

Editor in Chief Mariette DiChristina, has written a welcome post, explaining what the network means to Scientific American.

And I have written an introductory post in which I introduce all the blogs and bloggers on our brand- new network.

This is a stellar lineup of bloggers. Give them a hearty welcome in the comments of their introductory posts, and keep coming back to read their amazing writing.

Stories: what we did at #WSF11 last week

As you probably know, I spent last week in New York City, combining business with pleasure – some work, some fun with friends (including #NYCscitweetup with around 50 people!), some fun with just Catharine and me, and some attendance at the World Science Festival.

My panel on Thursday afternoon went quite well, and two brief posts about it went up quickly on Nature Network and the WSF11 official blog.

But now, there is a really thorough and amazing piece on it, combining text by Lena Groeger (who also did a great job livetweeting the event) with comic-strip visualization of the panel by Perrin Ireland – worth your time! Check it out: All about Stories: How to Tell Them, How They’re Changing, and What They Have to Do with Science

More about the trip and the Festival still to come…

Update: See also coverage at Mother Geek.

The 3rd Annual 3QD Science Prize

The great science blog 3 Quarks Daily has announced the voting for it’s third annual prize for the best science writing on blogs. Last year, the judge was Richard Dawkins. This year, once the voting by the public narrows down the choices, the finalists will be judged by Lisa Randall.

Check out the nominees (yes, one of my posts is there, but look around and pick one that you think is the best) and then vote for your favorite.